Monthly Archives: January 2013

Essay #1: Rhetorical Analysis

For this essay you are to look at three food advertisements. These can be radio ads, television commercials, or print ads.  You can determine how connected or disconnected you wish these advertisements to be.  After you have chosen your three advertisements, you are going to analyze each one for the three audience appeals: ethos, pathos, and logos.  Each one of these appeals will be used to various degrees in each advertisement, and it will be up to you to show how each one is used.  Finally, you must determine, from your analysis, which one of the advertisements is most effective in its appeal to you.

Requirements:

  • 1500 Words, typed, double-spaced, 12-pt font (Times or Arial), stapled.
  • Your thesis must address the effectiveness of each advertisement in relation to each other advertisement.
  • You must quote extensively from your ads, or discuss specific features, to illustrate how it achieves its rhetorical stance.  Don’t just tell the reader that a quote appeals to pathos, explain how and why very specifically.
    • Pathos:
      • What emotion is the ad trying to make you feel?
      • How successful is it?
    • Ethos:
      • Who is the audience?
      • What makes the ad credible or not credible?
    • Logos:
      • What logical structures, however brief, do the ads use to convince you to buy their products?
  • You may also include an analysis of logical fallacies, but must include in that analysis an argument for their being. What is the ad trying to achieve by being fallacious?
  • Scans of print ads and screen captures of television commercials are highly encouraged.  It’s easier to talk about the graphical features of an ad if you have those features on hand.
    • Pictures do not replace words.
  • Your conclusion must discuss the overall persuasive effect of the advertisements and the implications of those effects in a wider societal context.
  • Both drafts must be uploaded to turnitin.com or you will lose 50% of your grade.
  • Include a word count at the end of the essay.

Rough Draft (three copies) due

  • Monday, February 18 (Sec 05 and 13)
  • Tuesday, February 19 (Sec 09 and 28)

Final Draft Due

  • Monday, March 11 (Sec 05 and 13)
  • Tuesday, March 12 (Sec 09 and 28)

 

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For Class Next Week

Remember that you need to have a large greenbook for your first class next week.  To show that you are indeed reading the blog, please write the word smiles on the inside cover.  There will be a small amount of extra credit for doing so.

~Prof. Peter

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Welcome to a Brand New Semester of English 1B

Welcome, Students.

This is your class blog for English 1B.  This shall be a repository of information, links, assignments, and documents to help us learn this semester. The content of this class is two-fold: technical and thematic.

On the technical front we shall learn the fundamentals of argumentation, analysis, and critical reasoning.  The text I’ve chosen, Everything’s an Argument, is a great, approachable, and comprehensive resource about everything from audience appeals to avoiding plagiarism, and everything in between.

On the thematic front, we shall be talking about

OLYMPUS DIGITAL CAMERAFood

We’ll talk about the aesthetics of food (look, taste, smell, texture), the politics of food, the ethics of food, the legalities of food, societal attitudes about food, and more.  We shall look at every dimension of food possible.  Food is good.  That is my thesis.  But it is also complicated, and that is something that makes our relationships to food just as complicated.  We shall dissect these complications.

Now that I’ve whetted your appetites for this class, please take some time to read through the following links.  We shall be using this information on the first day of class for an ice-breaker.

  • Coca-Cola
    • (read the articles, and follow some of the links down the Wikipedia Rabbit Hole)
  • Pepsi
    • (same directions as above)

I look forward to seeing each of you in class.

~Prof. Peter

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